Scroll to follow one batch of companies through the system. About twenty seconds.
Stage 1 of 6
Domains and warmup
A 20 minute call. I’ll walk you through each stage using your customers and your offer.
Book a 20 minute callYou deal with me directly, before and after you sign.
Ten stages, from a company on the register to a reply in your CRM. Sending is only one of them.
Five checks, and the list shrinks at each one. What drops out is on the right, with the reason.
Your target companies come from the public company register, never a bought list. My own build started with around 4,170.
Each company is checked against the profile we agree: the right work, the right size, and a buyer for what you sell.
Each email goes to one person: whoever signs off on what you sell, with a note of where the name came from.
Every address is checked with the receiving mail server before anything is sent, so the finished list stays under 2 bounces in 100.
Three or four emails over two weeks. The structure stays the same so results can be compared, and the opening line is written for each segment around something real about them.
Sending is the quickest step and the easiest to get wrong, so it runs within three limits that never change.
From here the job is catching each reply and dealing with it quickly.
Replies and bounces come in within minutes, whether someone answers the same hour or two weeks later.
Every reply gets a label, so nothing sits unread in an inbox nobody checks.
It’s logged in the CRM you already use (HubSpot, Pipedrive or a spreadsheet), against the existing contact or as a new one.
As soon as someone replies, their remaining emails are cancelled. Nobody gets an automated follow-up after they’ve answered.
Cold email goes out from separate domains bought just for this. If one of them has a bad week, your everyday email to clients still arrives.
Set up in a month, in your accounts, then run by me every month.
This runs the other way. Twenty emails a day per mailbox, every address verified first, bounces held under 2 in 100, and a reply stops the sequence. The lever is the list, not the volume.
We don’t buy lists — a bought list is one everybody else has already emailed. Yours is built from scratch: the internet scraped against your ICP, company sites read page by page, then checked against what each firm actually sells. Every row carries the reason it is there, or the reason it was dropped.
Deliverability, replies and reply quality show up fast. Revenue does not. B2B cycles run 60 to 90 days, so judging this at day 30 measures the wrong thing. Better you hear that now than then.
“Not now”, “wrong person” and “remove me” never land in your inbox as work. The weekly report splits replies worth having from the rest, by type of firm and by which email pulled them.
Your own domain is the one asset you cannot replace, so cold email never sends from it. The sending domains are bought separately, in your name. If one ever burns it gets replaced with a new one; your brand domain only ever carries replies and the booking link.
Mailboxes are warmed for 21 days before a single prospect hears from you, longer where your list skews enterprise or Microsoft-heavy. Even then the cold sends ramp: five a day per mailbox in the first week, fifteen in the second, twenty from the third. Twenty a day per mailbox is the ceiling, permanently. Volume is how estates die, not how they perform.
Every likely address for a person is checked against that company’s own mail server until one comes back real. Bounces are what kill a domain: past 2% the list is re-verified and the domain rotated out, before the damage is done.
A company drops either at the ICP check — not trading, no named decision maker, outside your niche — or at email verification, and the reason is kept either way. Addresses whose server refuses to answer are held for a second verifier rather than deleted.
Domains, mailboxes, sequencer, CRM and credits are bought in your name, on your billing, so they stay with you.
Approve the target sheet, approve the copy, take the calls. Domains, mailboxes, the list, verification, sending, replies, the CRM and the reporting arrive without you. If I need a decision I ask once, with a recommendation attached.
Infrastructure is a solved problem, so it does not change per client. The target sheet and the copy are written for your market and you approve both before anything sends, then after every 1,000 sends I look at the reply and booking rates and adjust the copy and the offer from what people said.
Ask it on the call. You deal with me directly, before and after you sign.